Brands Embracing Recycled Plastics: rPET, rPE, rPP Innovation

Annelie Moolman • 26 January 2024

A Call to Environmental Responsibility

In a world increasingly aware of environmental issues, mere awareness of plastic pollution is insufficient. It's the era of action, where companies big and small are stepping up to make a difference. We delve into the stories of various companies who have taken the bold step to invest in recycled plastic, influencing environmental sustainability and transforming market dynamics.

Prada's Eco-friendly Fashion Statement

Luxury fashion giant Prada has embraced sustainability with its Re-Nylon collection. Incorporating Econyl, a yarn derived from ocean-retrieved plastics, this line signifies a circular, endlessly reusable future in fashion. The resonance is palpable, especially within the textile and beauty industries, presenting a harmonious blend of style and environmental consciousness.

Longchamp's Sustainable Icon

Renowned French fashion house Longchamp has embarked on a commendable initiative by transforming its iconic 'Le Pliage' bag into 'Le Pliage Green,' incorporating recycled polyamide. This not only redefines luxury but underscores a sense of responsibility, making it an enticing proposition for the fashion and beauty sectors.

Ferrero's Packaging Paradigm Shift

Ferrero's steadfast commitment to the 5R's strategy has significantly reduced the use of virgin plastics in packaging. This demonstrates how responsible practices can seamlessly integrate into the food industry, setting an example for other food packaging companies.

Coca-Cola's rPET Bottles Initiative

Coca-Cola's strategic shift towards 50% and eventual 100% rPET bottles signifies a monumental step in the beverage industry. This ambitious move aims to eradicate virgin plastics within the next decade, setting a high standard for sustainable packaging practices.

Tupperware: Redefining Kitchen Sustainability

Championing the 3R's philosophy, Tupperware's recycled plastic product lines underscore a commitment to waste reduction throughout a product's lifecycle. This is especially relevant to food packaging companies, demonstrating a practical approach to sustainability.

Ford's Recycled Bottle Innovation

In a remarkable feat, Ford has repurposed over 650 million plastic bottles to create car mats, showcasing the automotive industry's potential contribution to recycling efforts.

Adidas: From Ocean Waste to Footwear

Adidas, in partnership with Parley, has been turning ocean plastic into high-performance footwear, proving that sustainability can be stylish and functional.

Patagonia's Recycled Fabric Revolution

Since the 1990s, Patagonia has been a pioneer in using recycled polyester, transforming plastic soda bottles into high-quality clothing, and leading the way in sustainable fashion.

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Kraft Heinz: Making Sustainable Strides

Even small changes can have a significant impact, and Kraft Heinz exemplifies this by removing silicone parts from their ketchup bottle caps in the UK, making them easier to recycle. This simple tweak could help recycle 300 million plastic caps.

West Paw: Pet Products with a Purpose

West Paw's use of recycled plastic bottles in pet products is a great example of how the pet industry can contribute to sustainability.

Preserve's Circular Toothbrushes

Preserve is making waves in personal care with toothbrushes made from 100% recycled plastic, demonstrating a closed-loop approach in product design.

Recover Brand: Fashion with a Conscience

Recover's commitment to spinning plastic waste into fashionable clothing items is a prime example of responsible fashion.

Suga's Wetsuit Yoga Mats

Suga's innovative approach to recycling old wetsuits into yoga mats showcases how recycling can lead to creative and useful products.

Method's Cleaning Solution

Method's use of curbside collected plastics for their cleaning product packaging is an excellent example of sustainable practices in household products.

Green Toys: Playing for the Planet

Green Toys transforms recycled milk jugs into imaginative children’s toys, turning waste into wonder.

Bureo: Net-Positive Products

Bureo's commitment to recycling discarded fishing nets into various products is a stellar example of how businesses can contribute to ocean cleanup efforts.

Additional Notable Mentions

Other notable companies, including Fab Habitat, Sir Kensington's, Hellmann's, Annie's, and others, each showcase their unique approach to using recycled PET plastics in their products and packaging.

Conclusion: A Sustainable Future is Possible

The stories of these companies are a testament to the power of innovation and commitment in the face of environmental challenges. They are not just reshaping their respective industries but are also setting new standards for environmental stewardship and sustainable practices.


Whether you're a brand, a manufacturer, or a consumer, every choice towards sustainability makes a difference. Let's work together to create a more sustainable future, where recycled plastics play a pivotal role in our daily lives and business operations.

Are You Ready to Embrace rPET for Your Brand?

View our rPET materials or chat to us

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